Prolevity is a design and build studio. We create brands, decks, products, websites and operational software, and connect the systems behind them so your data and tools work together.
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Twenty-five years of design and software across airports, banking, agriculture, consumer electronics and defense. Each industry was new to us when we started, and the job was the same every time: make the business clear to the people who need to understand it, and give them tools that work together. We use AI where it helps, with a person accountable for every result.
Clients we have worked with include
Some companies come to us with an idea. Others have a deck, a site or a system that isn’t working the way it should. Either way, we start from what you have.
The brand and the story of a company, a fund or a product, told so clearly that it raises money, wins partners and moves people to act.
See decks 02Sites for practices, firms and brands that look right and say the right thing, connected to the platforms behind them: scheduling, ordering, CRM, ERP and secure records.
See websites 03Products people use every day, and the tools a business runs on. We connect the systems behind them so a company’s data and tools work together.
See software
CASE STUDYOne core system with a theme for each brand, from seven airports on one platform to client sites built with AI-augmented tools, with accessibility settings built in.
Read the case study
DESIGN STUDYA working AI assistant on a sample solar fleet. Ask it anything: every answer cites its evidence, carries a verdict, and is checked in code before you see it.
Try it liveWe turn complex concepts, ideas and workflows into decks and reports that are clear, elegant and easy to act on. Often that starts at the earliest stage of a brand or product: building the visual identity, sharpening the message and the direction, and helping to raise money and awareness and build partnerships.
Airport websites were brochures, and flight data, terminal maps and restaurant systems did not talk to each other. For URW's airports we built Shop and Dine: one platform for the directory, the maps and live flight data across every airport, with kiosks and a virtual terminal that guide travelers from their own flight to their gate and what is worth stopping for on the way.
In 2020 travelers stopped touching anything, and ordering had to exist immediately. Grab, the airport ordering app, was our partner. Until then it had only ever run as a standalone app, and we architected the integration that put its ordering inside the Shop and Dine sites. LAX Order Now went live on 1 October 2020, and the platform reached seven airports: LAX, MIA, ORD, JFK, DXB, CPH and ADL.
Launches reported by Los Angeles World Airports, Miami International Airport, ABC7 Chicago and Dubai Airports.
Concord's purchasing rules lived on an out-of-date flowchart nobody could follow, so requests bounced between departments and contracts could reach signature without the documents they needed.
In 2022 and 2023 we built the front door: five questions work out exactly which forms a request needs and fill them in, and nothing moves until everything is attached. It handles about forty requests a month, each one complete the first time.
Growers Express farms thousands of acres of leafy greens across California and Mexico. Its planting rules lived in the heads of a few senior farmers, and traceability was manual: when contamination surfaced anywhere in produce, recalls swept up whole categories because nobody could trace a bag back to a field.
Between 2007 and 2009 we turned the farmers' knowledge into rules a system could run, so planting followed real customer demand, and carried an identifier from the field to the carton.
The same identifier opened a report for whoever bought the bag: the grower, the ranch, the field on a map and the grade of the crop. By 2010 most of their branded cartons met the Produce Traceability Initiative, and the Produce Marketing Association cited the work as a model.
Reported by Growing Produce. The work was filed as US patent application 2011/0016144, naming James Goudy, Jamie Strachan and Alejandro Argueta as inventors, assigned to Growers Express. The application was abandoned in 2012. It has since been cited by fourteen patents, including filings from Kubota, CNH Industrial and Farmobile.
A search and rescue wing ran on data exported once a week into PowerPoint for a briefing, so decisions about aircraft were made on numbers that were days old. With Macromedia we built a pilot that put budgets, personnel, fleet availability and tasking on one live screen, reading from the legacy systems as they were.
“Displaying operational metrics in a single interface, in real time, allows an organization to become proactive as opposed to reactive. Rather than placing a series of phone calls before reacting to a situation, leadership is able to assess and respond dynamically, shaving hours off decision cycles.”
Macromedia published it as one of six government case studies in 2005, alongside NAVAIR and the Miami-Dade Police Department.
On a drilling rig, permits and safety analyses moved on paper, nobody could see every active hazard at once, and crews read procedures in a language that might not be theirs. Between 2010 and 2012 we built a permit system that would not allow an unsafe step, and job safety analyses with a risk score and energy sources for every step, in English and Portuguese.
In 2013 Golden Gate Park and the San Francisco Zoo ran water systems that were islands: checking a reservoir meant driving out and dipping a stick in it. We decoded the Siemens controllers and built one system for every site, with live readings, remote control, alarms and history, so a truck rolled only when something was broken, with the right parts.
In 2000 Schwab's branches were merchandised with posters shipped from headquarters. Working with SOM on the new Investment Center, two of us designed the display system that replaced them: a four-panel plasma billboard, a touchscreen totem and a large display we called Schwab TV, all running animated sequences fed with live market data and each branch's own events. Behind them sat a dashboard we designed for Schwab's merchandising managers, to plan, run and monitor what was showing in every branch nationally from one place.
“Your stylish creativity paired with your technical expertise did wonders for elevating the Charles Schwab brand in our newly redesigned investment centers, and for that we are truly grateful. … and we love the added flexibility to include dynamic data (from a database) which is still being used today.”
Margaret Wong, Project Director, Charles Schwab & Co.
The Investment Center was an SOM program, prototyped at the Park Avenue and Rockefeller Center flagships (SOM’s project record); this work was done independently, before Aviamedia existed.
Alongside client work, we design and build products of our own. These start from the same problem: the information an owner needs is spread across systems that do not talk to each other.
Every source of a household's media, from local drives and the iPod to Netflix, behind one simple screen in every room, with a setup wizard and remote management for the installers who put it in. FUZE launched a nationwide dealer program in 2007, and Velocity Micro built its CineMagix FuzeBox around the software in 2008.
Reported by Residential Systems and Engadget. Engadget also toured the FUZE booth at CEDIA 2007.
“FUZE’s multiroom audio solution is a big deal. I haven’t seen anything like it.”
Julie Jacobson, CE Pro
A franchise owner runs each store across a dozen systems: point of sale, payroll, accounting, delivery platforms, the bank. FranchisePro connects them and gives the owner one view of every store, with alerts and suggestions on what to do next.
We ran it for one pizza franchisee. It saved him more than thirty hours a month of gathering and processing information.
The owner’s dashboard, the phone briefing, and the AI assistant. Sample data.
A portfolio view for owners of rental property. Value, occupancy, rent and expenses across the whole portfolio and down to each building, the deals in progress, and a short written briefing on what needs attention, on desktop and on the phone.
The portfolio overview. Sample data.
A deal is only as good as the capital behind it. RealtyMatchmaker scores incoming deals against a sponsor's buy box, then builds the capital stack around each one: senior debt and LP equity, drawn from the sponsor's own contacts first and the wider network second. Every score shows its reasons.
It grew out of our earlier swipe-to-match concept for RealtyView, and lenders get a view of their own.
Deal packages, each with its debt and equity matched. Sample data.
A behavioral health practice runs addiction, counseling, crisis and psychiatric services, each with its own providers, patients and costs. The dashboard opens with a written briefing on what changed, then revenue, appointments, provider capacity and cost of care, with every provider and patient a click away.
The leadership view. Sample data.
We start by sitting with the people doing the work. Most of what matters is not in the brief, and it is rarely written down anywhere. By the time we start designing, we usually understand the business well enough to ask the questions nobody there has thought to ask yet.
James Goudy founded Prolevity and is its principal product designer. He has designed software for twenty-five years, from Charles Schwab’s branch displays and a commerce platform for seven international airports to the design systems and AI assistants he now builds directly in code using AI-augmented tools.
He also founded Trackable Systems, which independently verifies what solar fleets actually produce. He designed and built it himself, from the sensing hardware to the data pipeline and the software.
Tell us where you are and what you need: a brand, a deck, a site, a product or systems that work together. A short first conversation is usually enough to know whether we are the right people for it.
